company values

company values of Kupondole Banquet:

1. continuous improvement to the company services
2. customer satisfactions
3. flexible services
4.passion

message

be ready to go party,  kupondole banquet is your place as your choice.

risk analysis

What is Risk Analysis?

Risk Analysis helps you identify and manage potential problems that could undermine key business initiatives or projects.

Risk is made up of two things: the probability of something going wrong, and the negative consequences that will happen if it does.

You carry out a Risk Analysis by first identifying the possible threats that you face, and by then estimating the likelihood that these threats will materialize.

Risk Analysis can be quite involved, and it's useful in a variety of situations. To do an in-depth analysis, you'll need to draw on detailed information such as project plans, financial data, security protocols, marketing forecasts, or other relevant information.

When to Use Risk Analysis

Risk analysis is useful in many situations, for example, when you're:

• Planning projects, to help you anticipate and neutralize possible problems.
• Deciding whether or not to move forward with a project.
• Improving safety and managing potential risks in the workplace.
• Preparing for events such as equipment or technology failure, theft, staff sickness, or natural disasters.
• Planning for changes in your environment, such as new competitors coming into the market, or changes to government policy.

How to Use Risk Analysis

To carry out a risk analysis, follow these steps:

1. Identify Threats

The first step in Risk Analysis is to identify the existing and possible threats that you might face. These can come from many different sources. For instance:

• Human - from illness, death, injury, or other loss of a key individual.
• Operational - from disruption to supplies and operations, loss of access to essential assets, or failures in distribution.
• Reputational - from loss of customer or employee confidence, or damage to market reputation.
• Procedural - from failures of accountability, internal systems and controls; or from fraud.
• Project - from going over budget, taking too long on key tasks, or experiencing issues with product or service quality.
• Financial - from business failure, stock market fluctuations, interest rate changes, or non-availability of funding.
• Technical - from advances in technology, or from technical failure.
• Natural - from weather, natural disasters, or disease.
• Political - from changes in tax, public opinion, government policy, or foreign influence.
• Structural - from dangerous chemicals, poor lighting, falling boxes, or any situation where staff, products, or technology can be harmed.

It's easy to overlook important threats, so make sure that you do as thorough an analysis as you can. You can use a number of different approaches to do this:

• Run through a list such as the one above to see if any of these threats are relevant.
• Think about the systems, processes, or structures that you use, and analyze risks to any part of these. Then, see if you can spot any vulnerabilities within them.
• Ask others who might have different perspectives. If you're leading a team, ask for input from your people, and consult other people in your organization or those who have run similar projects.

source: http://www.mindtools.com/pages/article/newTMC_07.htm

mission

mission: To make an established and reputed company among the people who are always looking that kind of place for party.

concept

concept of kupondole banquet: good customer service and get delicious food in big and beautiful place according to customer taste.

link of social media strategy

http://searchenginewatch.com/article/2202307/Social-Media-ROI-How-To-Define-a-Strategic-Plan

social media strategy

social media strategy

in this project i will use the must popular and effective social media platforms like facebook . where it is possible to create buniess page and make update and posting news and comments .

company and marketing analysis

Company and Marketing Analysis

analysis is a tools to describe and find out positive and negative things of the company like marketing service place every thing i know this newly established company as a Kupondole Banquet i can get in this company to do some party in the place according to the target group taste and i should be very cleaver to maintain the competitors in the market with our visual identity the visual identity should be effective of our target group as our customer and i want to make website simple style with easy search give lots of information and i use to social media for share the comments and get information too.

link for AIDA model

https://www.google.dk/#hl=en&sugexp=les%3B&gs_rn=1&gs_ri=hp&tok=DAOgtCngQ_6wyXMrbU51sQ&cp=7&gs_id=q&xhr=t&q=aida+model&es_nrs=true&pf=p&tbo=d&output=search&sclient=psy-ab&oq=aida+mo&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&bvm=bv.41524429,d.d2k&fp=ad58aa7848033ec4&biw=1366&bih=667

AIDA Model

AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.

• A - Attention (Awareness): attract the attention of the customer.
• I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
• D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
• A - Action: lead customers towards taking action and/or purchasing.

A.I.D.A Model in Marketing Communication

by Chris Joseph, Demand Media

If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called A.I.D.A, which stands for "attention, interest, desire, action." This process is used by many marketers in their communications to entice prospects to make a purchase or take a desired action. The technique is commonly used in advertising vehicles such as television commercials and direct mail pieces.

Attention

The attention portion of the marketing message occurs at the beginning and is designed to give the prospects a reason to take notice. Presenting a shocking fact or statistic that identifies a problem which can be solved by the product or service is one common method of gaining attention. Other methods can include asking a thought-provoking question or using the element of surprise. The purpose is to give the prospects a reason for wanting to learn more.

Interest

Once you've gained the prospects' attention, the next step is to maintain interest in your product or service to keep the recipients engaged. Explain to the recipients how the problem you've identified in the attention step is adversely affecting their lives. A demonstration or illustration can help the recipients to further identify with the problem and want to actively seek possible solutions. By personalizing the problem, you're making it hit closer to home.

Desire

In the desire stage, your objective is to show the prospects how your product or service can solve their problem. Explain the features of the product or service and the related benefits and demonstrate how the benefits fulfill the need. A common advertising process is the "before and after" technique, such as when a cleaning product makes a soiled item look brand new. If done effectively, the prospects should now have the desire to make a purchase.

Action

Now that you've created the desire to make a purchase, the final step is to persuade the prospects to take immediate action. In a one-on-one sales process, this is the time to ask for the sale. In the advertising world, techniques involve creating sense of urgency by extending an offer for a limited time or including a bonus of special gift to those who act within a specific time frame. Without a specific call to action, the prospect may simply forget about your offer and move on.

4ps(marketing-mix)

i  know as marketing mix the key tools for assisting in implementation of the market stratagy the elements under it are product, place, price and promotion .

product
product for the Kupondole Banquet party and celebration
it should be all age people

place
It has own place party
Kupondole Banquet has good location costomer can get easy

prise
effective prise compare the another party palace because Banque totally new and advance technology with many facilities according to the customer taste
this is good way catch the costumer come again

promotion
make a banner and through the website online and share this company by social media like facebook.

marketing mix

Marketing Mix -4Ps

Promoting the right product in the right place,
at the right price, at the right time.that is marketing!



The marketing mix is a good place
to start when you are thinking
through your plans for a
product or service, and it
helps you avoid mistakes.







What does the customer want from the product? What needs does it satisfy?
What features does the product have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't actually use?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price).







Where do buyers look for your product or service?
If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or Social Media? Or direct, via a catalogue?
How can you access the right distribution channels?
Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
What do you competitors do, and how can you learn from that and/or differentiate?






What is the value of the product or service to the buyer?
Are there established price points for products or services in this area?
Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin?
What discounts should be offered to trade customers, or to other specific segments of your market?
How will your price compare with your competitors






Where and when can you get across your marketing messages to your target market?
Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mail shot? Through PR? On the Internet?
When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions?
How do your competitors do their promotions? And how does that influence your choice of promotional activity?